Stratco Facebook social media competition app

We have recently been assigned to a super social project, for a super savvy client – Stratco Australia. Stratco wanted a refreshed social media competition, based on an existing concept, titled “Win One Wednesday”.

The name is rather literal  - win something on a Wednesday. Stratco had witnessed some excellent results from their previous competition. They wanted to continue its brilliance, but with a strengthened offering within their budget and to implement basically straight away!

That’s where TMA stepped in – we wanted to take the idea further via the introduction of a new third-party application supplier and introduce some reinvigorated ideas to further strengthen brand awareness. Our challenge was to deliver within the timeline specified, and achieve within a reasonable budget.

Campaign objectives

• Increase brand awareness;
• Facilitate a level of engagement with existing and potential Facebook fans;
• KPI for customer data acquisition of approximately 200 entries per week (6% conversion); and,
• KPI for 50% of entries to be shared (not a compulsory entry mechanism).

Campaign strategy

• Create a Facebook App, administer contest using ShortStack as to abide by Facebook Promotions Guidelines;
• Develop the app to be as easy as possible to enter, and easy as possible to share;
• Promote the competition weekly using organic posting, and paid if budget permitted;
• Create a placeholder image for the tab on every other day but Wednesday;
• Provide broader communications strategy recommendations to organically promote the competition; and,
• Alternate the offering to understand what Stratco Facebook Fans may like and dislike. Gather consumer insights using ShortStack and Facebook, and use them to optimise future competition performance and increase customer data acquisition.

Benefits

• Efficiency savings - A great solution to Facebook competitions that will be easy to coordinate and extremely measurable;
• Knowledge growth – TMA to act as a resource to provide insight as to the guidelines, best practices and other optimization tips to support the coordination of this competition;
• Resource savings – increase Stratco’s in-house productivity, so that Stratco staff members can concentrate on their own core role requirements; and,
• Continuity and risk management – allows the agency who built the app (TMA) to be more embedded with deployment and maintenance.

We think the app is pretty sexy – so head to Stratco’s Facebook page (even more awesome if it’s a Wednesday) and have a play around yourself.